This is a 2002 report from a NC Specialty Crops Program Project. It is posted for historical reference purposes.

What is most important to you when you shop for produce?

• 81% Locally Grown
• 37% Quality
• 8.6% Price

Which of the items displayed here are you most likely to buy?

• 71% Heirloom Tomatoes
• 23.6% Jalapeno Peppers
• 5.3% Thai Dragon Pepper
• 22% Ivory Bell Pepper
• 34% Yellow Bell Pepper
• 6%Chocolate Pepper
• 16% Hybrid Tomatoes
• 7% Long Cayenne Pepper
• 15% California Wonder Pepper
• 29% Lilac Pepper
• 12% Valencia Bell Pepper

Have you bought specialty fruits or vegetables in the past?

• 72.6% Yes
• 27% No

Please share your age range

• 1.6% 21-30 (years old)
• 2.6% 31-40
• 17.3% 41-50
• 27.3% 51-60
• 28.6% 61-70
• 22.6% 71-80

Size of household?

• 12.6% One person
• 67.0% Two people
• 11.0% Three people
• 9.0% Four or more

What fruit or vegetables do you want to buy from farmers but can’t find?

Source of data

100 Surveys were collected from: WNC Farmers Market, Waynesville Tail Gate Market, and Ingles.