What is most important to you when you shop for produce?

• 81% Locally Grown
• 37% Quality
• 8.6% Price

Which of the items displayed here are you most likely to buy?

• 71% Heirloom Tomatoes
• 23.6% Jalapeno Peppers
• 5.3% Thai Dragon Pepper
• 22% Ivory Bell Pepper
• 34% Yellow Bell Pepper
• 6%Chocolate Pepper
• 16% Hybrid Tomatoes
• 7% Long Cayenne Pepper
• 15% California Wonder Pepper
• 29% Lilac Pepper
• 12% Valencia Bell Pepper

Have you bought specialty fruits or vegetables in the past?

• 72.6% Yes
• 27% No

Please share your age range

• 1.6% 21-30 (years old)
• 2.6% 31-40
• 17.3% 41-50
• 27.3% 51-60
• 28.6% 61-70
• 22.6% 71-80

Size of household?

• 12.6% One person
• 67.0% Two people
• 11.0% Three people
• 9.0% Four or more

What fruit or vegetables do you want to buy from farmers but can’t find?

Blue Lake Beans	Snap Sweet Peas
Zucchini Squash	Fresh Asparagus
Ramps	Fresh Broccoli
Sweet Potatoes	Kiwi
Organic Grown Greens	Raspberries
Yellow Cherries	Kale
Cantaloupe	Turnips
Green Mountain Potatoes	Swiss Chard
Horse Radish	N.C. Peaches
June Apples	Egg Plant
Kohlrabi	White Corn Meal
Rhubarb	Cow Peas

Source of data

100 Surveys were collected from: WNC Farmers Market, Waynesville Tail Gate Market, and Ingles.