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Estimated Costs and Returns of Producing, Harvesting and Marketing Blackberries in the Southeastern United States

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PROJECT LEADER(S): Charles Safley and Gina Fernandez, Departments of Agricultural and Resource Economics and Horticultural Science, North Carolina State University, Raleigh


Current and potential blackberry growers in the southeastern U.S. region need production and financial information to make informed decisions about entering, leaving, or expanding existing operations. Ideally, growers would keep detailed records that would serve as a reference when estimating their production, harvest, and marketing costs, but this typically does not happen. Therefore, the purpose of this study is to provide information about the costs and returns of growing, harvesting, and marketing blackberries. The data will serve as a guide to assist individuals who are considering entering the blackberry industry and those who are currently growing blackberries make more informed business management decisions.

The blackberry market appears to be a profitable venture for North Carolina growers. Blackberries can be sold for anywhere from $15.00 to $40.00 for 12, 5.6 oz cups at terminal markets (Figure 1). In addition to retail outlets, berries can be sold to processors, at pick-your-own locations, and at farm stands as pre-picked fruit. While production guides, marketing studies and yield trials have been completed for blackberries, this production budget completes the package of information needed by growers to become fully informed on what it takes to be financially successful in producing and marketing this crop.


A complete cost model for a blackberry production system was developed a one-acre planting. Production practices were based on above average management procedures recommended by extension specialists with input from current blackberry growers. The monthly production sequence; a detailed summary of the equipment, material and labor input requirements needed to complete each operation; and the estimated costs per acre were developed. The estimated hours of labor required for each of the operations involving machinery and equipment were increased by a factor of 1.2 to account for the time needed for setup, adjustment and to move the equipment to the strawberry field. Labor rates represent “true” costs of labor, not just the base wage rate, and include workers’ compensation, unemployment, FICA taxes and other overhead expenses as well as the base wage rate. The machinery and equipment reflects machinery components that can be used for other farming enterprises in addition to growing blackberries on a typical diversified farm. Therefore the hours of annual use and the resulting costs per hour reflect the equipment costs for a total farm business and not just for blackberry production. Input prices were obtained from local dealers who regularly supply North Carolina strawberry growers.


The latest draft of the blackberry budget has been reviewed by growers, horticulturalists and agricultural economists for completeness and accuracy. The recommended changes are currently being incorporated into the final version of the budget. The final draft will be completed in May 2004. Update: Final Enterprise Budget is now available: Estimated Costs and Returns of Producing, Harvesting and Marketing Blackberries in the Southeastern United States


The detailed input coefficients and monthly cost estimates and will allow individual growers to estimate their actual inputs and costs. Consequently current and potential blackberry growers in the southeastern United States can use this financial information to make informed decisions about entering, leaving, or expanding existing operations.

bar graph showing study results from 1997 to 2002

Reviewed by Jeanine Davis 6/28/2022