Successful Business Planning Workshop for Specialty Crops and Small Green Industry Business June 22-29, 2004
El inglés es el idioma de control de esta página. En la medida en que haya algún conflicto entre la traducción al inglés y la traducción, el inglés prevalece.
Al hacer clic en el enlace de traducción se activa un servicio de traducción gratuito para convertir la página al español. Al igual que con cualquier traducción por Internet, la conversión no es sensible al contexto y puede que no traduzca el texto en su significado original. NC State Extension no garantiza la exactitud del texto traducido. Por favor, tenga en cuenta que algunas aplicaciones y/o servicios pueden no funcionar como se espera cuando se traducen.
English is the controlling language of this page. To the extent there is any conflict between the English text and the translation, English controls.
Clicking on the translation link activates a free translation service to convert the page to Spanish. As with any Internet translation, the conversion is not context-sensitive and may not translate the text to its original meaning. NC State Extension does not guarantee the accuracy of the translated text. Please note that some applications and/or services may not function as expected when translated.Collapse ▲
PROJECT LEADER(S): Thomas M Campbell
IMPACT: Of the 13 participants that attended the workshop, 8 completed business plans or were satisfied with their completion process, 1 potential enterprise chose to cancel their plans. Both were retirement age and after completing the course decided that the resource investments that they would need to contribute to creating a successful farming enterprise exceeded that that they were willing to provide. Two of the participants changed the focus of their business interests and 15 individuals, unable to attend, have since expressed interest in a similar program. These individuals indicated that winter season classes would fit their schedules better.
SUMMARY: In February, we were awarded a Specialty Crops Grant to conduct a business planning workshop of specialty crop and small green industry businesses. Funds for this educational program came from several sources, including: Golden Leaf Foundation, Carolina Farm Credit, and participant registration. This program was developed over a period of 4 months by a team made up of one extension agent; Cliff Ruth, one extension specialist; Jeff Owen, and one NCDA Marketing Specialist; Bill Glenn.
The program was conducted during two day sessions and concluded with a graduation banquet. A total of 16 producers attended the sessions. The curriculum for the program was based on the text: “Building a Sustainable Business; A Guide to Developing a Business Plan for Farms and Rural Businesses”. This approach was very well received and allowed the participants to work at their own pace. The sessions were held on June 22nd and June 29th, with the final banquet on July 27th. (See attached agenda and photo gallery).
This type of educational program needs to be conducted on an annual basis for new and beginning growers and/or green industry enterprises. Due to the hands-on nature of the program, it should be conducted with a maximum of 25 attendees (ideally no more than 15 or 20 participants). Follow up programs and advance training are needed to encourage the participants in maintaining their goals and strengthen their business plans.
June, 22nd Agenda
8:00 – 8:15: Introduction and Overview- Cliff Ruth, NCCES, Area Extension Agent
8:15 – 8:35: Warm up exercise/ get acquainted
8:35 – 9:15: Evaluating Your Current Financial Situation
9:15 –10:00 : Business Plan Development 101- Dr. Guido Van De Hoven,
10:00- 10:15: Break
10:15- 11:00 Marketing Situation- Bill Glenn
11:00- 11:45: Values, Principles, and Planning, -Jeff Owen
11:45- 1:00: Lunch
12:30 – 1:00 Lunch Speaker- A Lenders Perspective- Mark Williams, Carolina Farm Credit- Sponsor!!
1: 15- 2:10: Current Human Resources and Operations Situations- Cliff Ruth
2:10 – 2:30 Break and Ice Breaker
2:30- 3:15 Paradigms and Change- Video
3:15- 3:45: Whole Farm SWOT Analysis, Jeff Owen
3:45-4:45: Vision, Mission, and Goals,- Jeff Owen
4:45- 5:00: Work Sheets, Homework Assignments, Jeff, Cliff, Bill
June, 29th Agenda
8:00- 8:45: Review Session/Warm up exercises – Jeff, Bill, Cliff
8:45- 9:45: Marketing Strategy- Bill Glenn
10:00-10:30: Marketing Continued
10:30- 12:00: Operations/ Financial Strategy- Tammara Cole, Cliff Ruth
12:45- 1:45: Human Resources Strategy- Cliff Ruth
1:45- 2:00: Break
2:00- 3:30: Evaluating Strategic Alternatives- Charles Safely
3:45-4:15: Moving Ahead With Your Business Plan- Jeff Owen
4:15-4:30: Local Partners/Resources
4:15- 5:00: Wrap up Session, Prepare Prompting Letters- Evaluations